Virtufy Consulting was founded in 2016 to formalize my work in helping cultural institutions address operational and programmatic challenges. While initially focused on leveraging emerging technologies such as augmented reality (AR), virtual reality (VR), and mixed reality (MR), my efforts often expanded into areas like training, workflow optimization, and business analysis consulting.

 

Since 2022, I have been working with AI, utilizing a range of generative tools to create content, evaluate emerging capabilities, and explore opportunities for broader application across business functions. With decades of experience in technology management, product ownership, and strategic leadership, I bring a deep understanding of how to drive effective adoption of new technologies beyond immediate use cases, positioning organizations for sustainable growth.

 

Throughout my career, I have successfully led complex initiatives and digital transformations, consistently delivering results aligned with business objectives. My current focus is on deploying AI solutions while ensuring adoption through governance, training, and enablement. I develop scalable frameworks, define success metrics, and foster a culture of innovation to help teams confidently embrace AI.

 

By combining practical AI experience with a track record of leading technological change, I am well-positioned as a subject matter expert in AI strategy and implementation. My approach—balancing execution with strategic foresight—ensures that AI initiatives deliver immediate impact while driving long-term value and adaptability.

With my increasing focus on AI and its transformative potential, I am rebranding Virtufy Consulting to J3ffai, reflecting my commitment to advancing AI adoption and helping organizations navigate this evolving landscape. This new direction underscores my mission to leverage AI as a strategic enabler for business innovation and growth.